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It's easy to see why the logo has changed over the years. The original logo featured a hamburger bun cut in half, with the name of the restaurant chain sandwiched between the halves in a two-tier design. That original logo was used for many years, but lost its focus in the early 1980s. After that, the company worked with a series of different advertising agencies before hiring the Miami-based firm Crispin Porter + Bogusky to redesign the brand's identity.

Burger King has had many owners. The first was Barry W. Florescue, who had operated Automat restaurants in New York City. Later, he decided to turn his Automat restaurants into Burger Kings. However, he was banned from building more than four Burger Kings in the city. He later sued Burger King, citing a breach of contract. The company was later acquired by 3G Capital, a company that also owns Tim Horton's.

The company is the second largest hamburger chain in the United States after McDonald's. Its corporate headquarters are in Miami. The first Burger King location opened in Florida in 1953, as Insta-Burger King. However, the brand's name changed to Burger King after the company ran into financial problems. The name was changed in 1959, and the first franchises were sold in 1960. In the following year, the company became a national chain. In 1963, Burger King expanded to other countries, including Puerto Rico.

Today, Burger King has over 18,700 restaurants worldwide. The company is the seventh largest fast-food chain in the world. It serves over eleven million people daily. Although the company is famous for its hamburgers, it sells a wide variety of food. In the United States, it is best known for its hamburgers, but that is not all the company offers.


The brand's logo is an iconic symbol of a hamburger. The stylized bun and 'patty' are placed in the center. The logo reflects the fast-food chain's name and attracts visitors. It also clearly shows the concept of its menu. Despite its simple logo, the iconic Burger King logo still serves as a marketing tool for the company.


In the 1950s, the company began operations in Florida. By 1955, it had opened 40 restaurants. By 1958, the company faced financial problems and decided to rebrand itself. The company's name, "Insta-Burger King," was chosen because it conveys "imagery of something big". In 1958, the company started advertising on TV, and began to expand internationally in 1959.


The company's mascot is called King. It has undergone several iterations throughout its history, including variations with curly mustache and white hair. The mascot also wears the typical king's clothing.


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