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Founded in 1994, Amazon is a pioneer in online retail. Starting out as an online bookstore, it soon expanded its offerings to include video cassettes, DVDs, and music CDs. The company also introduced marketplaces that let users sell their own wares. Today, the company offers a wide variety of cutting-edge technology products, including its Kindle e-reader and Fire TV media player. It even has its own voice-activated assistant, Echo.

The company has surpassed most traditional retailers, which struggled to compete with Amazon. The company offers a vast range of products at the lowest possible prices. Amazon has become the de facto storefront for online commerce. While the company may be known for its low prices, its convenience and ease of use have made it a popular shopping destination for many.

Amazon also aims to minimize friction between the ordering and delivery process. For this, it has acquired robotics companies and held competitions to improve the robots used to process orders. It is also developing autonomous drones, which could deliver small items in less than 30 minutes. However, these drones are currently not legal in the US because of regulations. Nevertheless, Amazon has begun testing these drones in the UK and delivered its first order to a customer in December.

Aside from its e-book store, Amazon is also a leading platform for digital entertainment. Its Kindle e-reader is perhaps its most famous original product. It offers readers a great way to read books on a device, and is compatible with all types of printed materials. The company has also expanded its Kindle brand to include smartphones and tablets.

Amazon also offers a wide variety of services, including a membership program called Amazon Prime. Prime members receive a number of benefits, including free movie streaming, expedited shipping, and exclusive access to sales. Amazon Prime members also receive free e-books. Amazon also offers other services, including Amazon Pay. These services are available through Amazon's website.

Aside from being a platform for e-commerce, Amazon has also developed its own infrastructure. In the past, software engineers had to wait weeks for technical resources, which limited their ability to build and deploy new products. To overcome this bottleneck, the company has simplified its codebase and developed a platform for on-demand provisioning of resources. The company has become a giant in the online retailing industry. So, Amazon's marketplace is a key component of the company's growth strategy.

Another service offered by Amazon is Amazon Prime Video, a streaming-video service that offers unlimited streaming of tens of thousands of movies and TV shows. Prime Video also offers a la carte video rentals and purchases. Members can subscribe to Prime Video for $8.99 per month. Prime Video also offers a variety of original shows and movies. For example, Prime members can watch the first season of HBO's Veep and the second season of The Sopranos.

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